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| Oneida Community is the story of
a man, a religious commune, and a company with innovative design and
marketing. You can see many pictures of Oneida products and promotional
materials in my albums at the Flickr
website.
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Setting the table: Oneida Community Collectibles
Nancy Gluck
AntiqueWeek (January 1996)
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Oneida, Ltd. is a familiar name to collectors of sterling silver and
silver plate. Before 1935, when the present name was adopted, the company
was known as Oneida Community, Limited. Why Community? The word
"Community" in the original name reflected the beginnings of the
company as a 19th-century utopian commune. |
In 1848, John Humphrey Noyes and his followers founded the Oneida
Community in Oneida, N.Y. Members of this Protestant religious sect
referred to themselves as Perfectionists because they believed that
spiritual perfection could be achieved by them in this world. They
contributed all their worldly goods to the community when they joined it.
All possessions were held in common, and the community provided for
everyone's needs. They called this practice "Bible communism." |
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John
Humphrey Noyes as he appeared on an Oneida Ltd. stock certificate (1969).
The Mansion House is in the background.
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Probably the Oneida Community is most remembered today for its
unconventional family arrangements. Community members practiced what Noyes
called complex marriage, that is, every man was married to every
woman, just as every woman was married to every man. Although their
neighbors equated this with "free love," the Perfectionists
defended complex marriage as noble and unselfish, since all were expected
to be loving to all and exclusive - or "selfish" - relationships
were discouraged. During the early years, children were also discouraged,
but by 1869 when the community was more prosperous, couples selected for
their desirable qualities were encouraged to have children. John Humphrey
Noyes himself fathered several, including sons who were later very active
in the affairs of Oneida, Ltd.
At first the Perfectionists tried to support themselves by farming and
by preserving and selling fruits and vegetables. This did not provide
enough income, so they branched out into several industrial activities. An
1890s ad offered a booklet which "tells how we came to make such
interesting and incongruous things as Delicious Preserved Fruits and Traps
for catching Grizzly Bears, Fine Sewing and Embroidery Silk and Steel
Chains. Also beautiful Spoons, Forks and Knives." Not many silver
companies started out by making traps for grizzly bears.
By 1877, when the Wallingford, Conn., branch of the community started
the production of tin-plated spoons, the original Oneida Community was
beginning to break up. In 1879, Noyes moved to Canada and complex
marriage, was abandoned. In 1880, the assets of the community were
distributed to its members in the form of stock in the newly formed
corporation, Oneida Community, Limited.
Silverplate production was moved, first to Niagara Falls, N.Y., and
later to Sherrill, N.Y., within walking distance of the original Oneida
Community property. When the community became a corporation, some members
found it difficult to adjust to new business practices and divided into
factions which competed to control the board of directors. In 1895, a
vigorous election campaign led to a change in management. Among the
promoters of change was young Pierrepont Noyes, one of the sons of John
Humphrey Noyes. Only 24, Pierrepont Noyes took over management of the
silverware business and eventually became president of the company.
The quality of Oneida's silverware had never been high. As Pierrepont
Noyes put it in his book A Goodly Heritage:
"The business fathers of the old Oneida Community,
Perfectionists as they were, had successfully developed four industries
by refusing to make any but the best of each article produced. Only
their youngest enterprise, begun in those later days when worldly
encroachments were shaking the foundations of the Community, was the
exception. They made cheap silverware. What more logical, now, than for
us to go back to the earlier traditions of our ancestors and make our
competitors play the game of better quality silverware? That we decided,
would be our new game. From then on, our discussions were confined to
discovering ways of making better silver-plated ware than had ever been
made before."
The first result of this new approach was the Avalon pattern of
silver-plated flatware, introduced in 1901, followed by the popular Flower
de Luce pattern in 1904, The mark "Community Silver" (later
"Community Plate") was adopted for this line of high quality
ware.
Many people have been impressed by the communal origins of Oneida
Community, Limited. Equally impressive, however, are the innovative
business practices which marked the company during the years following the
introduction of Community Plate. The results have created interesting
possibilities for collectors today.
- Artists were employed to design original and innovative patterns.
Another son of the community, Grosvenor Allen, not only served as a
director but also trained as a designer and created such patterns as
Noblesse, Coronation and Grosvenor. Oneida was one of the few silver
companies to offer silver in the Art Deco style, with the patterns
Deauville and Noblesse.
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In
this 1933 advertisement you can find flatware, china, and crystal -- all
in the Deauville pattern. |
A vigorous advertising campaign in national magazines kept the
Community name before the public. The new ads were full page and often
in color. These ads are graphically interesting. Today collectors
particularly look for those ads signed by Coles Phillips and Jon
Whitcomb. Such ads in black and white would cost $2 to $4, but a
full-color Coles Phillips ad might cost $20 or more.
- Oneida designed and sold additional table items to match its
flatware patterns. For example, in the Grosvenor pattern, the firm
made as many as 38 different pieces of hollowware such as bread trays,
meat platters, candlesticks, salt and pepper shakers, and a coffee
service. Pieces which match desirable Community patterns, in excellent
condition with no monograms, range from $35-$50 for a set of salt and
pepper shakers, $45-$60 for a bread tray, and $80-$l00 for a large
water pitcher.
- In the 1920s Oneida experimented with plastic. Knives in at least
four patterns - Bird of Paradise, Paul Revere, Patrician and Grosvenor
- were offered with plastic handles. A 1928 ad shows plastic handles
in three colors described enthusiastically as "the translucent
rose-red of rubies, the clear blue of sapphires, the scintillant green
of emeralds." Collectors looking for these knives should note
that the plastic is pearlized on the top and bottom surfaces of the
handles, but -a solid color on the sides. The pattern motif is molded
into the plastic. One rarely sees these knives, and often their origin
is not recognized. Expect to pay about $8-$l0 each.
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This
1928 Ad shows the three colors of plastic-handled knives in the Bird of
Paradise, Paul Revere, and Grosvenor patterns.
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In the 1930s Oneida offered crystal and china to match its most
popular flatware patterns. These are not documented in any silver
reference that I have examined, so I summarize what I have learned
below.
Community Crystal is difficult to document and just as difficult to
find. The crystal was made to match at least four Community patterns:
Grosvenor, Deauville, Noblesse and Lady Hamilton. At least two pieces were
offered: a water goblet and a sherbet ' The illustration in a full-color
ad shows that pieces were made with stems in clear, green and blue, while
the bowls were consistently clear. |
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The
four crystal patterns shown here are Deauville (green stem), Noblesse
(blue stem), Grosvenor, and Lady Hamilton (clear stems). |
When you study the picture of the water goblets, you can see that each
pattern has a different bowl shape. The pattern motif is wheel cut into
the crystal. The severe angularity of the Deauville and Noblesse patterns
has been softened by the addition of somewhat incongruous sprigs and
flowers.
Community Crystal is almost never recognized. The maker of the
crystal is not known and the pieces are not marked, so you can only
identify them by being familiar with the pattern motifs. In over 15 years
of collecting I have seen only the Deauville water goblets. Other
collectors, with even greater experience, have seen only the Deauville and
Lady Hamilton water goblets. All agree that the quality of the crystal is
high, and you can expect it to be priced accordingly.
Community China is relatively rare, but still easier to find and easier
to identify than the crystal. Oneida offered china to match at least seven
flatware patterns. For three of the silver patterns, two different china
patterns were offered.
All the china I have examined has been marked, but at least five
different marks have been seen. Four marks cite England, Bavaria and
America as the countries of origin. A mark reported by another collector
cites Limoges, France. All marks have in common the use of the words
"Community China" and the name of the matching silver pattern.
Although we know the countries of origin for this china, we do not know
the makers.
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Catalog material dated 1939 describes the china as "genuine,
Vitrified China, translucent to the light." According to this source,
the following pieces were made: dinner plate, salad plate, bread and
butter plate, cream soup bowl and underplate, soup plate, fruit bowl, tea
cup and saucer, demitasse cup and saucer, covered vegetable dish, open
vegetable dish, platter (12 inch and t4 inch sizes), gravy boat with
underplate (attached), sugar bowl with cover, cream pitcher and teapot. |
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Three
patterns of Community China: Deauville, King Cedric, and Lady Hamilton.
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I have examined samples of five different patterns of Community China
and have found that the quality is consistently high. For example, the
dishes in the Deauville pattern could easily be mistaken for Lenox. The
pattern motif is executed in platinum on a cream background, making a very
sophisticated combination. The Grosvenor china from Bavaria has the
pattern motif in a strong blue on a white background, set off with a
narrow gold line on the rim of each piece.
In addition to the shows, auctions, and shops, Community China may be
available through china replacement services. One national replacement
service has recently listed Community China in the Noblesse and Grosvenor
patterns for $35 for a dinner plate; $22 for a fruit bowl; $55 for a
creamer, and $116 for a 14-1/2 -inch oval platter.
In the years since World War 11, the American silver industry has
changed greatly. Many of the great companies like International Silver
Co., Wallace Silversmiths, and Towle Silversmiths - greatly changed their
identities. Oneida, Ltd., the offspring of those 19th-century
Perfectionists, is still in business, still producing Community Plate.
For your information
The Mansion House in Oneida, N.Y., built by the Oneida Community for
its members and still lived in by some of their descendants, can be
visited. Call (315) 361-3671 for hours and tour arrangements.
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The
Mansion House as it appears today. |
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For an inside account of the Oneida Community and the early development
of Oneida Community, Limited, see Pierrepont Noyes' reminiscences in My
Father's House and A Goodly Heritage, both available through
the Mansion House Museum
More recent accounts of the community are found in Without Sin: The
Life and Death of the Oneida Community by Spencer Klaw and Oneida:
Utopian Community to Modern Corporation by Maren Lockwood Carden
(Harper Torchbooks, 1969).
For drawings of all the Community Plate patterns, in date order, see Silverplated
Flatware: An.Identification and Value Guide, 4th edition, by Tere
Hagan (Collector Books, 1990). This book also illustrates patterns sold
with Oneida's other marks and reproductions of catalog pages which show
some of the hollowware made to match the Paul Revere, Grosvenor and Bird
of Paradise patterns.
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My new
book, The Community Table,
documents the flatware, hollowware, china, and crystal sold by Oneida to
match seven of its Community patterns between 1917 and 1936: Adam,
Grosvenor, Bird of Paradise, Deauville, Noblesse, Lady Hamilton, and
Coronation.
You
can see many pictures of Oneida products and promotional materials
in my albums at the Flickr
website.
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