| Silver Season / Silver Information | |
| This sequence of advertising
placed by the International Silver Co. illustrates the development
of the company and the way in which it marketed its products.
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Early International Silver Advertisements
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This Meriden Britannia ad predates the 1898 merger of Meriden Britannia with other Connecticut silverplate companies to form International Silver.
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In this 1906 International Silver ad, the name of Meriden Britannia is still dominant, with International Silver Company in parentheses.
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International Silver liked to emphasize the
historical roots of its 1847 Rogers Bros. line, as shown in the 1907 ad.
Note that the name Meriden Britannia is still dominant in the ad.
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International maintained a separate brand
identity for the products and marks of the companies which comprised it.
In this 1920 ad, the name Holmes & Edwards Silver Co. is dominant, and
the address given is in Bridgeport, not Meriden.
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Here is another example of
International's maintenance of brand identity in this 1924 ad for
the Wm Rogers & Son line. This time the name International Silver Co.
is larger, perhaps because this line did not have the reputation for
quality of either the 1847 Rogers Bros. or Holmes & Edwards brands.
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