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Oneida Community commissioned a series of advertisement designs by American illustrator Coles Phillips, many of which use his technique of the Fadeaway Girl. You can see more pictures from advertising by Coles Phillips  in my albums at the Flickr website.

Coles Phillips Illustrations for Oneida Community

 

Coles Phillips incorporates his beautiful woman into an overall decorative design, with a unifying use of color. My scanner clips the edges of this large format image. The pattern shown in this 1923 ad is Bird of Paradise. 

Some of his illustrations present a traditional woman in a traditional style and a traditional role. The pattern here is Grosvenor, 1921.

This  illustration uses a traditional style to show a woman whose modernity is suggested by her hair style and slightly suggestive pose.

This portion of a 1911 Community ad shows an early  use of Coles' "fadeaway" technique, with the background color or pattern making up part of the foreground figure. The original ad is in black and white.

This ad was also originally in black and white. Observe the skillful use of the stripes on the furniture as part of the overall design. 

The 1912 ad above shows the Fadeaway Girl as part of an overall design which includes the circular frame, the text, and the fork. 

Here Phillips breaks the circular frame with the woman's feet, nicely emphasizing her shapely ankles. She only has eyes for Community Plate. 

This is an example of the effective use of color in the Fadeaway technique. With just black, white and yellow, Phillips gives us an attractive girl combined with an effective presentation of flatware in the Bird of Paradise pattern.

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