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| Oneida Community commissioned a
series of advertisement designs by American illustrator Coles Phillips,
many of which use his technique of the Fadeaway Girl. You can see more
pictures from advertising by Coles Phillips in my albums at the Flickr
website.
Coles Phillips Illustrations for Oneida Community
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| Coles
Phillips incorporates his beautiful woman into an overall decorative
design, with a unifying use of color. My scanner clips the edges of this large format
image. The pattern shown in this 1923 ad is Bird of
Paradise. |
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Some of his illustrations present a
traditional woman in a traditional style and a traditional role. The
pattern here is Grosvenor, 1921. |
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This illustration uses a traditional
style to show a woman whose modernity is suggested by her hair style and
slightly suggestive pose. |
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| This portion of a 1911
Community ad shows an early use of Coles' "fadeaway"
technique, with the background color or pattern making up part of the
foreground figure. The original ad is in black and white.
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| This ad
was also originally in black and white. Observe the skillful use of the
stripes on the furniture as part of the overall design.
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The 1912 ad above shows the Fadeaway Girl as part
of an overall design which includes the circular frame, the text, and the
fork.
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| Here
Phillips breaks the circular frame with the woman's feet, nicely
emphasizing her shapely ankles. She only has eyes for Community
Plate.
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| This is
an example of the effective use of color in the Fadeaway technique. With
just black, white and yellow, Phillips gives us an attractive girl
combined with an effective presentation of flatware in the Bird of
Paradise pattern.
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